Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

Hi I'm Isabel, a Strategic Designer based in Mexico City focused on understanding systems and services to create innovative opportunities

Hi I'm Isabel, a Strategic Designer based in Mexico City focused on understanding systems and services to create innovative opportunities

See my work

See my work

Let's work together

Let's work together

Service Design · Communication Design

Climate Action Evanston


Designed a volunteer‑led advisory service for an Evanston, IL nonprofit, to help residents reduce energy use and meet the city’s climate goals. A service currently being piloted!

Full Case

Overview

Interaction Design · UI/UX Design

Southwest Collaboration


Improving customer autonomy and airport employee efficiency during flight cancellations by redesigning tools and services for coordinated response.

Full Case

Overview

Interaction Design · UI/UX Design

Southwest Collaboration

Improving customer autonomy and airport employee efficiency during flight cancellations by redesigning tools and services for coordinated response.

Full Case

Overview

Design Strategy · Service Design

Strategizing for L.L.Bean


Branded regular outdoor experiences for this heritage brand, to position the company as an active facilitator of meaningful, recurring outdoor connection for families and friend groups.

Full Case

Overview

Core Skills

I enjoy working on problems that require research, deep understanding, and thorough collaboration to create good oportunities for all those involved.

Research

I design practical research plans, gather diverse information sources (qualitative interviews, surveys, analytics, secondary research), and synthesize findings with affinity mapping, 

stakeholder maps, and systems maps to uncover opportunity spaces and clear, 

evidence-based recommendations.

Using Perplexity, Miro & Fig Jam to research problems

Service Innovation

I surface service breaks and opportunity areas using service blueprints and frameworks, then rapidly iterate solutions through prototyping and co‑creation workshops with users and stakeholders to de‑risk and refine new service concepts.

Using Figma - Figma Make, Lovable & Claude to prototype ideas

Mixed Methodology

I combine qualitative design research with quantitative tools, from coding to spreadsheets, to measure impact, validate hypotheses, and translate mixed-methods insights into prioritized product and service decisions.

Using SQL, Sheets & polished Slide decks to present results

Personal Belief

I believe design is a team sport where outcome is prioritized over ownership and true innovation comes from an intersection of ideas, inspirations and perspectives.